I buddy of mine told me that he’s hiring for a new Head Of Growth at his company. While I mulled over some candidates, I started to think about what interview questions I’d ask if I were the one doing the recruiting.
This is not an exhaustive interview list, but a starter list of growth specific questions:
Growth Team Architecture
If you were given 100 headcount, what would you do with them?
Who’s the 1st person you hire? 5th? 50th?
What types of skills would you hire for?
How would you structure the team?
Do you prefer to own product? Or do you internally consult? Where does User Research fit with your team?
Where do growth teams usually struggle? Where do they fail?
How do you think about team development? What ratio of junior to senior analysts and managers do you need?
Pulse on the industry
What are the foundations of any growth process at a company?
If you were to give a talk to a growth conference, what would be your topic?
How do you think Andrew Chen got to where he is today?
Do you have hands on experience with an ETL? Data modeling?
Can you tell someone the schema of the data set you need? Or would you rather just set the requirements?
Do you align yourself more with the technical side of data science...or the business side of data?
Given a MAU chart, what else do you need to tell me if things are bad or good?
How do you think about users (or $$$) coming in and leaving each month?
When your back is up against the wall, how do you work your way out?
Tell me about your experience implementing any 3rd party analytics or experimentation tools.
How does this move fit within your career plan?
Why this job? Why now?
Reading between the lines of their answers
Does he/she ask if the company why they think they are ready for a Head of Growth?
Half of this person’s job will be communicating, are they able to tell a story from the 30K ft view to the nuts and bolts?